Electronic Entertainment - not your Daddy's video games...

I was watching TNT last night at around 8-9pm. I think it was the Mavs and Spurs playing. Something happened that really make me sit up and pay more attention. I saw 3 different video game comercials in a row during a first quarter commercial break. On the surface, that doesn't really mean all that much- one of the commercials was for NBA '06. It was the fact that there was 3 video game commercials in a row during prime-time coverage of a sporting event. If that doesn't scream main-stream demographic, what does?

Video games aren't just for the 1337 nerdz0rZ anymore- not real big news, as gamers we've seen this coming. What intrigues me more is the $$ in the industry- again we've known that gamers do spend money, but it seems like developers are starting to aggressively go after the main-stream public for those dollars now.

Yes, I realize I'm a nerd for pondering these things, but at least I'm comfortable with it. :)